The campaign is a series of T-Shirt designs from the likes of Lady Gaga, Karl Lagerfeld and Nicole Kidman
The "SAVE JAPAN!" project was established immediately after the Great East Japan Earthquake to support the affected parts of the country by providing information on area-specific relief efforts. UNIQLO is working with the Condé Nast Group—a supporter of the "SAVE JAPAN!" project and the publisher of VOGUE JAPAN and GQ JAPAN—to create T-shirts featuring messages of encouragement from artists around the world.
UNIQLO will donate the profit of approximately 100 million yen (Approximately £750,000) to the Japanese Red Cross Society through the sale of these T-shirts at its stores around the world, to back recovery efforts in northeastern Japan
Uniqlo Save Japan Limited Edition T-shirt Collection - Grab them first online, 1am Sat 25th June
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